Why ALS Research Matters

I've probably seen hundreds of ALS Ice Bucket Challenges show up on my various social media feeds by now. I've only actually clicked on just a handful. It's not because I don't care. I think the #IceBucketChallenge may go down in history as the most successful social media campaigns ever. It is certainly a novel idea. It's very easy to be a participant and make your own video to share with your friends and followers.  After all, it's all  in the name of charity!       While I can't speak for my entire family, I can safely say that my immediate family … [Read more...]

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